Yes, the column name that is rendered to the page is called: Continent
The static name is the same though: _layouts/FldEditEx.aspx?List=%7B6587877D%2DDA41%2D414C%2D9F30%2D9647304AE8B4%7D&Field=Continent
I couldn't remember if this was a form copied over or a list form I created from scratch, so I copied the newform.aspx over to a doc library and tried the same code and got the same result. I have to be missing some super simple from within the documentation.
I just don't see it though. I have a really simple setup:
Countries custom list; Fields: Title(Country Name) & Continent(Lookup Column to Continents List)
Continents custom list; Fields: Title(Continent Name)
Like I said above, I have the code posted above on my newform.aspx but get the same results. I know the jQuery and SPServices ref is good b/c the dialog box pops up with debug info.
Thanks for helping me along...